You may have heard that the way to build a following on Twitter or other social networks is to promote other people’s work. People don’t want to hear you talk about yourself all the time, right? This advice is well-meaning and sounds good on the surface. Unfortunately, it’s also wrong. Promoting other people’s work and sharing links to interesting articles is fine, but don’t expect that merely doing that will help you gain followers or attention. People follow you (or your business) because that’s what they’re interested in—you.
Eureka
