ENCOURAGE REFERRALS. Most people know that word of mouth is the greatest source of new business, but instead of waiting for something to happen, you can encourage your customers to spread the word.*3 When asking for referrals, it helps to be specific: “Can you send our offer to three of your friends?” or “Can you ‘like’ our page on Facebook?” might be a good fit. Again, the confirmation page after a purchase is a good place to do this, in addition to a mailing sent a few days later.
