Tom Bihn, a bag manufacturer from Seattle, Washington, gives us a similar idea: “We’re consistently and pleasantly surprised by the diversity of our customers. People have a natural desire to categorize and quantify, but we’ve always felt doing so with our customers would be pointless. They’re students, artists, businesspeople, teachers, scientists, programmers, photographers, parents, designers, farmers, and philanthropists.”
It would actually be limiting to say who your cusromers are related to traditiobal categories. One might be able to get way with labeling peopl by their mindset, but only if they were really sure. Publishing this seems dangerously limiting though.
