Sometimes it feels like it doesn’t even matter what’s inside the book. Books that aren’t well written sell millions of copies, while heartfelt, beautifully crafted stories literally languish in indie bookstores, rarely dusted off or flipped open unless someone comes in specifically looking for them. Discoverability is next to impossible. Covers have taken on an exaggerated role in bookselling as the primary marketing tool, but how can one image convey an entire book? The pressure! What even makes a bestseller?
