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Gautham Reddy
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On Writing Well: The Classic Guide to Writing Nonfiction, by William Zinsser

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Who is this elusive creature, the reader? The reader is someone with an attention span of about 30 seconds—a person assailed by many forces competing for attention.
Gautham Reddy
Readers attention is short. Write to demand his attention
See Gautham’s 2 notes & 36 highlights
On Writing Well: The Classic Guide to Writing Nonfiction
On Writing Well: The Classic Guide to Writing Nonfiction
by William Zinsser
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