Notice how many of the governor’s words are anything but vague: leaves, wind, frost, air, evening, earth, comforts, soil, labor, breath, body, justice, courage, peace, land, rites, home. They are homely words in the best sense—they catch the rhythm of the seasons and the dailiness of life. Also notice that all of them are nouns. After verbs, plain nouns are your strongest tools; they resonate with emotion.