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Both of the preceding paragraphs contain touches of humor—tiny jokes. Again, they are efforts to keep myself amused. But they are also a deliberate attempt to maintain a persona. One of the oldest strains in travel writing and humor writing is the eternal credulity of the narrator. Used in moderation, making yourself gullible—or downright stupid—gives the reader the enormous pleasure of feeling superior.
On Writing Well: The Classic Guide to Writing Nonfiction
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