For example, let’s say that you forgot that you made plans to meet a friend at noon for lunch. At 12:15 P.M., your friend calls from the restaurant to make sure you’re okay. If your self-talk is “I’m such an idiot. I’m a terrible friend and a total loser”—that’s shame. If, on the other hand, your self-talk is “I can’t believe I did that. What a crappy thing to do”—that’s guilt.
