Imagine the stress and anxiety of not knowing what you’re doing, trying to convince a customer that you do, not being able to ask for help, and not having anyone to talk to about your struggle. This is how we lose people. It’s too difficult to stay engaged in these circumstances. We start cutting corners, we stop caring, and we check out. After my talk, one of the mentors came up to me and said, “I’ve been in sales my entire career, and let me tell you, there’s nothing more important than having the courage to say, ‘I don’t know,’ and ‘I messed up’—being honest and open is key to success in
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