To be on my list, you have to be what I call a “stretch-mark friend”—our connection has been stretched and pulled so much that it’s become part of who we are, a second skin, and there are a few scars to prove it. We’re totally uncool with each other. I don’t think anyone has more than one or two people who qualify for that list. The important thing is not to discount the stretch-mark friends to gain the approval of the strangers who are being mean and nasty or are too cool. Nothing serves as a better reminder of that than the immortal words of my friend Scott Stratten, author of UnMarketing:
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