“Billy the market price is what you’d be willing to sell the business for right now. For example, if all your friends walked through the door right now and said, ‘Billy, we’ll buy your lemonade stand for $1,000,’ would you do it?” After a long pause, Billy blurted out a quick and thunderous, “Yep!” With a grin on his face, George said, “OK, then that’s your market price.”
