Dividend Rate: This is the amount of money the company will currently pay you annually for owning one share of the business. For JNJ, the current yield is $2.28. Since most dividends are paid quarterly, this money will show up in your bank account every 3 months as $0.57 per share. This number can be found on the top-level stock ticker page. Dividend Yield: This is simply the dividend rate divided by the current market price. Although this number is displayed on the top-level ticker page, it is calculated by the method below: Yield = Current Dividend Rate / Current Market Price = $2.28/$64.93
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