As an example of this, consider the hypothesis that people have different “learning styles.” Around thirty years ago, it was proposed that some people are primarily “verbal learners” while others are mainly “visual learners.” On the face of it, this seemed a reasonable idea. Some people, after all, seem better with names than with faces, and vice versa. Confronted with a user’s manual for some new device, some people will read the text while others will go straight to the diagrams. Ergo, visual learning versus verbal learning. This seemingly commonsensical observation gained favor and thereby
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