“It hardly seems fair that the farm wife had to wait for electricity so much longer than her counterpart in the city for she needed electricity much more,” an historian was to write. But fairness—or social conscience—was not the operative criterion for the utilities; their criterion was rate of return on investment. As long as the rate was higher in the cities, they felt, why bother with the farms? Their attitude was reinforced not only by their political power but by their contempt for country people.