considering the exorbitant rates the companies quoted.” Why, rural leaders such as Hobbs and Ellis demanded, wouldn’t the power industry learn from Henry Ford, who had proved that the cheaper you make a good commodity, the higher will be your returns; if the power companies kept farm rates low, farmers would buy more electricity. If they kept rates high, the effect would be an endless circle: farmers would use little power because of high rates, and utilities would continue charging high rates because of low usage.
