Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

by Howard Schultz

Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.

People want guidance, not rhetoric.

incrementalization. What may look right for each specialist’s slice of the business could be a disaster for the company as a whole.

We're all so hungry for a hero, for a story that rings true, that everyone can relate to. We're all eager for something upbeat, something honest, something authentic.

Victory is much more meaningful when it comes not just from the efforts of one person, but from the joint achievements of many. The euphoria is lasting when all participants lead with their hearts, winning not just for themselves but for one another. Success is sweetest when it’s shared.