When we experience sexual satisfaction and receive the consummatory reward, we (like Everitt’s rats that turned on the light because it had become rewarding in its own right) have primed ourselves to receive an appetitive reward from any number of cues associated with that experience. The more often we receive the consummatory reward, the stronger the associations become. What was he wearing? What did she look like? What music was playing? Where was I? These have all become antecedent conditions because the amygdala, which is wired to the accumbens, has logged the circumstances of this very
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