Democrats often say that Republicans have duped these people into voting against their economic self-interest. (That was the thesis of the popular 2004 book What’s the Matter with Kansas?.)61 But from the perspective of Moral Foundations Theory, rural and working-class voters were in fact voting for their moral interests. They don’t want to eat at The True Taste restaurant, and they don’t want their nation to devote itself primarily to the care of victims and the pursuit of social justice. Until Democrats understand the Durkheimian vision of society and the difference between a six-foundation
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