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Joonsoo Lim

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Affect refers to small flashes of positive or negative feeling that prepare us to approach or avoid something. Every emotion (such as happiness or disgust) includes an affective reaction, but most of our affective reactions are too fleeting to be called emotions (for example, the subtle feelings you get just from reading the words happiness and disgust).
The Righteous Mind: Why Good People are Divided by Politics and Religion
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