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Joonsoo Lim
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The Righteous Mind: Why Good People are Divided by Politics and Religion, by Jonathan Haidt

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The brain tags familiar things as good things. Zajonc called this the “mere exposure effect,” and it is a basic principle of advertising.
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The Righteous Mind: Why Good People are Divided by Politics and Religion
The Righteous Mind: Why Good People are Divided by Politics and Religion
by Jonathan Haidt
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