Shweder offered a simple idea to explain why the self differs so much across cultures: all societies must resolve a small set of questions about how to order society, the most important being how to balance the needs of individuals and groups. There seem to be just two primary ways of answering this question. Most societies have chosen the sociocentric answer, placing the needs of groups and institutions first, and subordinating the needs of individuals. In contrast, the individualistic answer places individuals at the center and makes society a servant of the individual.
