John Ford

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But if there is affection, admiration, or a desire to please the other person, then the elephant leans toward that person and the rider tries to find the truth in the other person’s arguments. The elephant may not often change its direction in response to objections from its own rider, but it is easily steered by the mere presence of friendly elephants (that’s the social persuasion link in the social intuitionist model) or by good arguments given to it by the riders of those friendly elephants (that’s the reasoned persuasion link).
The Righteous Mind: Why Good People are Divided by Politics and Religion
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