when secular organizations demand sacrifice, every member has a right to ask for a cost-benefit analysis, and many refuse to do things that don’t make logical sense. In other words, the very ritual practices that the New Atheists dismiss as costly, inefficient, and irrational turn out to be a solution to one of the hardest problems humans face: cooperation without kinship. Irrational beliefs can sometimes help the group function more rationally, particularly when those beliefs rest upon the Sanctity foundation.33 Sacredness binds people together, and then blinds them to the arbitrariness of
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