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Jeremy Gilkison
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Trust Me, I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday

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When you see “We’re hearing reports,” know that “reports” could mean anything from random mentions on Twitter to message-board posts, or worse.
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Trust Me, I'm Lying: Confessions of a Media Manipulator
Trust Me, I'm Lying: Confessions of a Media Manipulator
by Ryan Holiday
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