This is something I have to explain to clients in crisis PR situations all the time. I say, “Look, if your response isn’t more interesting than the allegations, no one is going to care. You might as well not bother.” So a lot of times people end up having to take a lot of untrue crap because they don’t have much recourse with a media that cares more about what spreads than what is accurate. Or, worse, you get an escalation: Someone accuses someone of something. The person has to respond that it’s all made up and the person is only doing it because “[insert a different lie],” and it just goes
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