The great Daniel Boorstin called these things pseudo-events. Why does a movie have a premiere? So the celebrities will show up and the media will cover it. Why does a politician hold a press conference? For the attention. A quick run down the list of pseudo-events shows their indispensability to the news business: press releases, award ceremonies, red-carpet events, product launches, anniversaries, grand openings, “leaks,” the contrite celebrity interview after a scandal, the sex tape, the tell-all, the public statement, controversial advertisements, marches on Washington, press junkets, and
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