For some blog empires, the content-creation process is now a pageview-centric checklist that asks writers to think of everything except “Is what I am making any good?” AOL is one of these organizations, as it emphatically (and embarrassingly) outlined in a memo titled “The AOL Way.” If writers and editors want to post something on the AOL platform, they must ask themselves: How many pageviews will this content generate? Is this story SEO-winning for in-demand terms? How can we modify it to include more terms? Can we bring in contributors with their own followers? What CPM will this content
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