One brave journalist recently stood up to this practice and showed how bad things were. He orchestrated a study that collected loads of random data and then, finding simply a correlation between dieting and eating chocolate, created a fake institute to announce his monumental but absurdly unscientific findings: You can lose weight by eating chocolate! And bam, everyone from the Huffington Post to the Daily Mail was cheering the news. Of course you can’t seriously lose weight that way. The institute didn’t exist. The science was junk. The whole thing was a prank. Yet millions of people were
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