you can see what masterful music Breitbart and O’Keefe are able to play on the instruments of online media. When they sit down to publish on their blogs, they are not simply political extremists but ruthless seekers of attention. From this attention comes fame and profit—a platform for bestselling books, lucrative speaking and consulting gigs, donations, and millions of dollars in online advertising revenue. Their subtle felonies against the truth are deliberate and premeditated. The way to beat them is not by freaking out. It’s by beating them at their own game. And sooner is better—because
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