Publicists love to promise blogs the exclusive on an announcement. The plural there is not an accident. You can give the same made-up exclusive to multiple blogs, and they’ll fall all over themselves to publish first. Throw in an arbitrary deadline, like “We’re going live with this on our website first thing in the morning,” and even the biggest blogs will forget fact-checking and make bold pronouncements on your behalf. Since bloggers must find an angle, they always do. Since you know how hard they’re looking, it’s easy to leave crumbs, fragments, or stray gems that you know will be
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