Blogs don’t care about the issues they are provoking outrage about, and social networks don’t care what people are being social about—they care about what it means for them, how much traffic and time on site it generates. I remember reading a video games blog post of all the reasons why someone should buy the new PlayStation console over the new Xbox. It got like 500,000 views. Then the same blogger turned around and wrote about all the reasons to buy the Xbox over the PlayStation. It also got 500,000 views. There were plenty of comments and shares on both. Nobody involved actually cares what
...more
