A couple of years ago, I quit blogging for Mashable after they had posted the suicide note to the guy who flew a helicopter into a government building in Texas. Pete’s [the publisher] response to me quitting over the suicide note was, pretty much, “Other blogs were doing it.” He never explained why a Web / Tech / Social Media guide would post a crazy person’s suicide note. “Who wants to say ‘I did it for the page views’ out loud?” 3

