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Travis
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Trust Me, I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday

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“the most powerful predictor of virality is how much anger an article evokes” [emphasis mine]. I will say it again: The most powerful predictor of what spreads online is anger.
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Trust Me, I'm Lying: Confessions of a Media Manipulator
Trust Me, I'm Lying: Confessions of a Media Manipulator
by Ryan Holiday
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