Media historian W. J. Cambell once identified the distinguishing markers of yellow journalism as follows: • Prominent headlines that screamed excitement about ultimately unimportant news • Lavish use of pictures (often of little relevance) • Impostors, frauds, and faked interviews • Color comics and a big, thick Sunday supplement • Ostentatious support for the underdog causes • Use of anonymous sources • Prominent coverage of high society and events
