It’s probably not a coincidence that a good many of those links have bikini-photo thumbnails, weight-loss “success” stories, or celebrity names in the headline. Sites get paid by the click and users can’t unclick, so tactics that encourage that action are all that matter at the end of the day. More important, great content publishers are far less likely to need to buy traffic than crappy publishers or scammy salespeople. It’s just people selling credit cards and mindless gossip at high margins’ need to chase the idiots who click those things.
