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Edwin Setiadi
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Trust Me, I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday

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Online games and apps operate on the same principles and exploit the same impulses: Be consuming without frustrating, manipulative without revealing the strings.
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Trust Me, I'm Lying: Confessions of a Media Manipulator
Trust Me, I'm Lying: Confessions of a Media Manipulator
by Ryan Holiday
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