For my part, I’ve lost track of the bloggers whose names I have helped make by giving them big stories (favorable and to my liking) and watched transition into bigger gigs at magazines, newspapers, and editorships at major blogs. In fact, the other day I was driving in Los Angeles and noticed a billboard on La Cienega Boulevard with nothing but a large face on it: the face of a video blogger who I’d started giving free clothes to back when his videos did a few thousand views apiece. Now his videos do millions of views, and he has a show on HBO. If you invest early in a blogger, you can buy
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