It would be alarming to know that McDonald’s judged its managers based on how many calories they were able to shove down the gullet of their customers. Or to hear the CEO brag about how they squeezed an extra 200 calories into a Big Mac at little to no cost to the company. Well, that is precisely the kind of thinking that publishers do today—the exact same publishers who would jump to criticize similar corruptive metrics if used by other metrics.
