To give you a sense of the numbers, Henry Blodget, the founder of Business Insider, once explained that his writers need to generate three times the number of pageviews required to pay for their own salary and benefits, as well as a share of the overhead, sales, hosting, and Blodget’s cut, to be worth hiring. In other words, an employee making sixty thousand dollars a year would need to produce upward of 1.8 million pageviews a month, every month, or they’re out.4 This is no easy task. I’d argue it’s getting harder over time as people get better at getting traffic and flood the market with
...more
