Another time I had some promotional images for a Halloween campaign I also couldn’t use, because of copyright concerns. I still wanted them seen, so I had one of my employees e-mail them to Jezebel and Gawker and write, “I shouldn’t be doing this but I found some secret images on the American Apparel server and here they are.” The post based on this lie did ninety thousand views. The writer wrote back a helpful tip: No need to leak me info from your company e-mail address; you might get caught. I thought, But how else could she be sure they were real?
