I once had a client who had been subjected to a complete hit job of a piece by a major newspaper. The writer of the article had actually been running their own hater blog about the company they then “objectively” reported on. When the client complained to the writer’s editor, the editor shrugged it off. To reply, I simply had the client write a long e-mail to his staff explaining what happened and laying out the complete (and embarrassing) case against the article. Then we forwarded that e-mail to a media reporter at a different outlet, who published it in full. The e-mail read well and was
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