So goes the art of the online publisher: To string the customer along as long as possible, to deliberately not be helpful, is to turn simple readers into pageview-generating machines. Publishers know they have to make each new headline even more irresistible than the last, the next article even more inflammatory or less practical to keep getting clicks. It’s a vicious cycle in which, by screwing the reader and getting screwed by me, they must screw the reader harder next time to top what they did before.
