My job is to lie to the media so they can lie to you. I cheat, bribe, and connive for bestselling authors and billion-dollar brands and abuse my understanding of the internet to do it. I am most certainly not the only one. People like me funnel millions of dollars to online publications to fuel their enormous appetite for pageviews. We control the scoops and breaking news that fill your Facebook feed, that get your coworkers chattering. I have flown bloggers across the country, boosted their revenue by buying fake traffic, written their stories for them, fabricated elaborate ruses to capture
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