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you see some site air a suspect accusation against someone—say, that a politician had an affair—and then other blogs, readers, and comedians use that as material to make snarky jokes. The way they see it, it’s not their job to prove whether the accusation is true. They’re entertainers. The whole subject’s sketchy or inaccurate origins get lost once the jokes pile up. All that matters is that people are talking about it. And once blogs do this, they will not relent. Not until the subject is reduced to a permanent caricature.
Trust Me, I'm Lying: Confessions of a Media Manipulator
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