pseudo-events are anything planned deliberately to attract the attention of the media. A quick run down the list of pseudo-events shows their indispensability to the news business: press releases, award ceremonies, red-carpet events, premieres, product launches, anniversaries, grand openings, “leaks,” the contrite celebrity interview after a scandal, the sex tape, the tell-all, the public statement, controversial advertisements, marches on Washington, press junkets, and on and on.
