many online headlines exploit the so-called curiosity gap. If you don’t know what that is, this headline from FastCompany.com satirizes it perfectly: “Upworthy’s Headlines Are Insufferable. Here’s Why You Click Anyway.” I’ve even done this with many of my own popular articles: “Here’s the Strategy Elite Athletes Follow to Perform at the Highest Level” (over 500,000 total views) or “The Real Reason We Need to Stop Trying to Protect Everyone’s Feelings” (over one million views). You have to click to figure out what it means
