Following the strategy I helped lay out, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.)
Ethical to spotlight a story that’s a better story, even if not common? Even if not the best representative of the organizations mission?
