when it came out, the book was controversial, on purpose. I knew that to cut through the noise, everything about it had to be different and prove the ideas in the book. I won’t say I was an angel about it—but I definitely made my point. I leaked that the book was a celebrity tell-all, which blogs picked up without verifying. I doubled the size of my advance in the announcement and nobody fact-checked it. I got popular media folks to denounce the book and used their outrage to sell more copies.
