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Steve A Krizman
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Trust Me, I'm Lying: Confessions of a Media Manipulator, by Ryan Holiday

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Above them are the major national websites, publications, and television stations. They in turn browse the scourers below them for their material, grabbing their leads and turning them into truly national conversations.
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Trust Me, I'm Lying: Confessions of a Media Manipulator
Trust Me, I'm Lying: Confessions of a Media Manipulator
by Ryan Holiday
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