And so, while doctors like T.A. Watson were still decrying the selfish narcissism of women who grieved the loss of their “superficial, easily disposable utilitarian appendages”—even as he saved their lives—Frank Gerow not only pioneered the practice of breast augmentation but also instilled in the public consciousness the idea that it was a vital, even medically necessary procedure. He didn’t just enhance women’s breasts. He gave them permission to care about how their breasts looked, to believe that they were not easily disposable appendages but a valuable and vital asset to their womanhood,
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